Schwarzkopf Igora Royal 12-1 Permanent Hair Color for Professional use provides the best permanent hair colors on the market. As this is a professional product, no instructions or use information is included.

• Up to 50% longer color retention.
• Up to 25% higher reflex vibrancy.
• Perfect color equalization even on porous hair.
• Clearest lifting shades and advanced care for maximum contrast and shine.
• Fashion colors with up to 70% white hair coverage with clear and strong tone directions.

Schwarzkopf Igora Royal 12-1, tried and trusted by millions of colourists around the world thanks to high-performing, reliable products, IGORA aims to truly empower every colourist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA empowers every colourist to be exactly who they want to be.

Schwarzkopf Igora Royal Permanent Hair Color extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totalling 143 different shades. IGORA ROYAL's iconic red block packaging remains for the core line. Our technical lines can still easily be recognised with their distinct range colours: IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites.